Links ‘links up’ with the Kings Road

Links of London’s brand new concept store has relocated to number 9 Kings Road, and they are settling in nicely amongst some of South West London’s most prestigious brands. With a nod to Chelsea’s history and a progressive in-store experience, the boutique offers a hybrid of tradition and forward thinking fashion. To celebrate their new home they are offering in-store engraving on all purchases for a limited time, so help them settle in and gift yourself or a loved one with a piece from their fabulous collection of jewellery and accessories. Make sure to check out the new Links of London skinny friendship bracelet, and the recently launched Hope collection, or if you need a hand with anything from the full range then fear not, as expert consultants are on hand to offer one-on-one guidance to select the perfect piece.


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We are delighted to say Duke of York Square has now re-opened. Our first priority is to provide you with a safe and secure environment so we have reshaped your visitor experience to enable social distancing.

When entering a shop at Duke of York Square, you are required by UK law to wear a face covering from 24 July 2020 until further notice.
Thank you for your cooperation.