Chelsea in Bloom Review
Last week saw the return of the renowned Chelsea in Bloom competition. Between the 20th and 25th May, your favourite local stores were regaled in botanical splendour, in anticipation of the judges’ visit on Tuesday 21st, the panel consisting of gardening experts Lesley Watson, Stephen Woodhams and influential blogger, Sasha Wilkins of Liberty London Girl.
From Massimo Dutti to Hackett, each display took inspiration from the overall theme of The Decades which saw Jay Gatsby’s yellow car, Mods and Rockers and top hats pop up all over Chelsea.
The final overall winner was Rag & Bone, whose external archway and internal herb card emulated the brand’s history beautifully, in celebration of the year their flagship store opened in Sloane Square. Its attention to detail saw the store snatch first place, ahead of Jones and Brunelllo Cucinelli at joint second place, and Space NK and Massimo Dutti coming in a close joint third. The Innovation Award this year was awarded to Smythson, for their beautiful bag made entirely from plant life, along with note books which adorned the windows. A really eye catching display fit for the royal borough.
Chelsea in Bloom will be back again next year with a new theme and fresh race for first place. For more information and pictures of the competition entries, visit the Chelsea in Bloom website click here.