News & Events

Chelsea in Bloom 2021

Chelsea is in Bloom once again and from 20-25 September, Duke of York Square, the King’s Road, Pavilion Road, Sloane Square and Sloane Street will be transformed into London’s largest free flower festival.

This year, discover over 70 shops, restaurants and hotels competing for the coveted prize of ‘Best Floral Display’ with beautiful creations interpreting the theme, ‘Extraordinary Voyages’. Displays inspired by wanderlust, the golden age of travel and Phileas Fogg’s ’80 Days around the World’ will span the neighbourhood and central installations can be founded at various spots along your voyage.

This year, spot the creations from Comptoir Libanais, Dermalogica, Monica Vinader, Nu, Polpo, Soho Home, Space NK, Sunspel, Wolford and Vardo at the Square – don’t forget to share your photographs on Instagram using #ChelseaInBloom for a chance for your pictures to be reshared.

In addition to the feast for the eyes, stores and restaurants are offering a host of special offers, in-store events and menus during the week. Discover the full list of activity on the office Chelsea in Bloom website here.

For further information on Chelsea in Bloom at Duke of York Square, follow us on Instagram here.


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