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Mark Saturday, 27 August in your diaries for Chelsea’s very first dog festival. Celebrating one of London’s most dog-friendly neighbourhoods, ‘International Dog Day’ and in support of The Dogs Trust, it’s set to be a truly ‘pawsome’ day for our four-legged friends.
Kick starting the bank holiday weekend, the streets of Chelsea will be transformed into a doggy haven with a dog-themed market, a host of doggy entertainment throughout the day and over 50 brands from Anya Hindmarch, Gucci, Prada and Ralph Lauren to Peter Jones, The Cadogan Hotel, Picturehouse Cinema, Bluebird and Ice Cream Union participating with in-store activity, menus, hydration stations and enticing treats.
Highlights include dog-friendly cinema screenings; doggy brunches and teas from local restaurants, pubs and hotels; ‘pawtrait’ artists and photographers; dog-friendly ice-cream; free bones from the local butcher; paw massage from The Organic Pharmacy; floral dog collars from Moyses Stevens and an array of fabulous accessories to entice from the luxury brands on Sloane Street.
The ‘Four Legged Foodies’ dog market at Duke of York Square (10-4pm) will host 20 fantastic food, art and accessories stallholders, from some of the most distinguished doggy brands including Bashe showcasing stylish leather collars, Sniffe & Likkit with their renowned grooming and fragrance products, delicious treats from Happy Paws and Claws and Chelsea favourite, Love My Human – along with the chance to be painted alongside your pooch as artists and illustrators will be dotted around to capture you and your pet.
The recent National Dog Survey, carried out by Dogs Trust, revealed a massive boost in dog ownership during the pandemic. 3.2 million dogs joined families during lockdown, taking the UK dog population to 12.5million* – with demand for dog-friendly experiences rising. Local resident and dog owner May Wong (@missdarcys_adventures) comments “My dog George is an integral member of my family, but sometimes it is challenging to include him in daily outings. This inclusive event highlights and celebrates the many, many Chelsea businesses that make everyone feel welcome – we hope many dogs and their owners will join us for a memorable day in the neighbourhood.”
28-50 Wine Workshop & Kitchen: serving paw-secco and doggy canapés at their dog bar.
Anabela Chan: offering treats outside the store and pop in to see their painting of Anabela’s dog, Valentino.
Anya Hindmarch: dog biscuits will be available at Anya Café and the Anya Hindmarch dog collection is available in store.
Bluebird: hosting a doggy brunch – dine from the brunch menu and receive special dog treats from Love My Human. Blankets and bowls will be available.
BOSS: showcasing their brand-new dog capsule in the Sloane Square store, the ultimate accessory for any pup.
The Cadogan Arms: offering a dog menu, perfect for a trip to the pub with your furry friend.
The Cadogan, A Belmond Hotel: a tempting dog menu including beef tartare, salmon and eggs with the option to create your own dog bowl.
Dermalogica: personalised dog bowl and working with Fluff & Crumble to create tasty Dermalogica dog biscuits.
The Carlton Tower Jumeirah: station outside Al Mare restaurant with complimentary homemade treats from their chef.
Fiona Finds: luxury dog bowls in store to purchase.
Gucci: showcasing their pet collection with refreshments and hydration station.
Ice Cream Union: dog-friendly ice cream and complimentary treats.
Jigsaw: showcasing handmade dog coats in the windows made from offcuts of Jigsaw fabrics. The handmade dog coats will be raffled off in aid of Dogs Trust who are the store’s chosen year-long charity partner. Treats and a water bowl will be available as a permanent fixture.
Les Nereides: offering a free pink dog paw bracelet with any purchase over £140 at the King’s Road store, with an animals window display, treats and water outside the store.
Love My Human: giving away free puppacinos and treats all day in the café.
Moyses Stevens: creating beautiful floral collars for picture moments along with a dog themed window display and dog treats.
No. Fifty Cheyne: giving away 50 servings of the new Teddy Maximus treats between midday and 4pm. Weather permitting, there will also be a photographer to capture photos of dogs and their owners on their Instagrammable bench.
The Organic Pharmacy: complimentary ‘Charlie hydrating & relaxing paw massage’ and ‘Charlie aroma calming mist’ along with a pop up of Charlie & Co Naturals in store. Scratch cards will be available to be in with the chance of winning a prize, along with treats and water throughout the day.
Prada: dedicated pet display along with hydration station outside the store.
Papersmiths: giving away free Papersmiths branded dog treats, all individually wrapped to gift your pooch. Purchase live painted personal portraits of your four legged friends in store, and enjoy a themed window display featuring all their top dog themed products. From dog astrology books to sausage dog gift tags. All pawticipating pups will be featured on their social media!
Peter Jones: complimentary dog photographer to take beautiful snaps of your pooch in store. No need to book ahead, simply bring your pooch to the 2nd floor and Andrew from Raven Imagery will offer a 10/15 minute session. Your photos will then be edited and emailed over to you. Paw prints will also guide you to the pet section to purchase new accessories and much more.
Picture House Fulham Road: hosting an exclusive screening of Bullet Train to enjoy with your canine friends.
Provenance: complimentary individually wrapped bones for all pups that stop by.
Sarah Chapman: working with Pu-La for dog bowls, poo bags and more available throughout the day, as well as treats in store and the chance of meeting Sarah’s two beautiful Italian Greyhounds.
Sloane Place: collaborating with Love My Human for complimentary dog treats upon check-in, along with free puppacinos to the dogs who join their pawrents for lunch. Make sure you ask for their map of curated walks in the area from 10 minutes to an hour for your four-legged friend.
Superga: offering usual in-store personalisation on Superga shoes with 20% discount for anyone who gets their dog painted on their new Superga purchase.
Taschen: highlighting all their dog books with water and treats available.
Timothy Oulton: their Westminster Dog Bed is ready and waiting for anyone who needs a rest, along with a water bowl.
There will also be plenty of water bowls and tempting treats dotted around the neighbourhood, including at Ad Hoc, Aesop, Anthropologie, Balenciaga, beeboon, Clarendon Fine Art, Club Monaco, Dubarry, GANNI, Jimmy Fairly, LK Bennett, Mackage, ME+EM, Monica Vinader, Mother Vine, Mucci’s Restaurant, NARS, Nike, Oliver Peoples, Osborne & Little, Rabbit, Ralph Lauren, Really Wild Clothing, Salon Sloane, Sunspel, Tateossian, The Aubrey at The Mandarin Oriental, Trotters, Vardo, Wulf and Lamb and Yves Delorme.
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