New Openings

Warmer days and longer evenings call for, in our eyes, more outfit changes. Whether your wardrobe choices are driven by the trends of the moment, or you prefer to stick to the classic fashion rules, the latest arrivals at Duke of York Square are opening their doors at the perfect time for a springtime refresh.

Essential Antwerp is a unique Belgian brand; a life story born out of a love story as couple Inge Onsea and Esfan Eghtersadi set up this vibrant and exciting brand in 1999. Put away your all-black outfits and think luxurious fashion with graphic and floral prints and bold splashes of colour this new season. Follow their mantra and dress your emotions to combat boredom of last-year’s outfits.

Cefinn opens its doors at 73 Duke of York Square. The chic and grown-up womenswear brand, founded by Samantha Cameron, offers the ultimate day-to-evening wardrobe for the woman that just needs to be everywhere at once. Elegantly effortless style everyday is now achievable in these contemporary and feminine designs – we can’t get enough.

Coming in hot are also Free People and Penhaligons.

For an effortlessly ethereal style this spring, Free People offer beautiful womenswear for the customer; the intelligent, creative and confident woman who pushes the limits and is as feminine as she is edgy – from sweet to tough and tomboy to romantic. Pick up everything from floor-skimming maxi-dresses to boho blouses and gorgeous accessories to give you the feeling of an endless summer, every time you dress. Keep your eyes peeled as they open this April!

A new season, calls for a new scent. The quintessentially British perfumer Penhaligons tells the story of William Penhaligon, a Cornish barber who travelled to London in search of his fortune. Wildly creative and ambitious, he was inspired by the scent of the neighbouring Turkish Baths on Jermyn Street and thus he created his first fragrance, Hammam Bouquet. Smell like Kate Moss (in Penhaligon’s Bluebell) or Prince William in (Penhaligon’s Blenheim Bouquet) or choose your own signature scent this spring.


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