New opening: Shackleton

Luxury performance outwear brand Shackleton have opened and proven that, despite recent challenges, brands are becoming more creative and offering you a truly experiential shopping experience.

Find pioneering apparel designed to keep you more than just toasty this winter – Shackleton pieces have been “Engineered for Extremes” and set to inspire you to live more courageously.

Not only can shoppers find polar-performance level outwear, a perfect replica of the 23ft wooden lifeboat that, the brand’s namesake, Sir Ernest Shackleton used to escape Antarctica in over 100 years ago takes pride of place in the store. An in-store projector will also stream live interviews with people working on the ground in Antarctica.

Shop now at 11 King’s Road, SW3 4RP.


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