#LinksTruefriendship – Celebrating 10 Years of Iconic Style

Links of London is one of our go-to stores for special ‘must-have’ goodies to treat loved ones to. Now celebrating 10 years of its classic Friendship Bracelet and launching a new True Friendship jewellery collection, why not pop in-store to take a look at what’s on offer?

From now until Sunday 21 August, treat yourself to a Links Friendship bracelet and get a second one half price – perfect for any upcoming birthdays or special occasions! And for your chance to win Friendship bracelets for you and your bestie, don’t forget to enter the #LinksTruefriendship competition. Simply pop in-store, take an image with your friend using the gorgeous polaroid camera available and post online using the hashtag to win before 21 August. Good luck!


Personally delivered to your email inbox

Sign up to our e-newsletter to be the first to hear about news, events, exclusive promotions and competitions... Just enter your email address below and click post!

Please see our updated privacy statement here



We are delighted to say Duke of York Square has now re-opened. Our first priority is to provide you with a safe and secure environment so we have reshaped your visitor experience to enable social distancing.

When entering a shop at Duke of York Square, you are required by UK law to wear a face covering from 24 July 2020 until further notice.
Thank you for your cooperation.