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From Nimes to Saint Tropez - Vilebrequin launches denim!

This spring, Vilebrequin takes its flare for Seventies fashion one step further with a brand new denim capsule collection – exclusively available in their Chelsea store!

Fred Prysquel, the founder of Vilebrequin, was certainly no stranger to denim with it being the famous thing to come out of his home town of Nimes. By the summer of 1971, both Vilebrequin and denim were code for freedom; both freedom to ride like Steve McQueen and Jean-Louis Trintignant and freedom to take chic and cheek to a new level – namely jean shorts!

Partnering with Giada S.P.A, quality and craftsmanship are the common threads of this capsule collection – revisiting trousers and jackets in the finest Italian spun denim. Expect crisp chambray shirts to tees you’ll want to oil your motorcycle in – this collection lets you get your hands dirty and still look cool.

Combining decades of vacationwear and denimwear expertise, the Seventies capsule features two new all-day, every-day styles – one straight leg, and one flared.

Keep your eyes peeled!

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