There’s been a great atmosphere at the Square all week for Chelsea in Bloom. So many of our retailers have transformed their stores in fantastically floral fashion which perfectly complement our Amazonian parrot, made entirely of fresh blooms who’s come to roost at the Square!
Congratulations to the Square’s Monica Vinader who won the coveted ‘Best Floral Display’ last night. The judges were really impressed with the immaculate standard of the fresh flowers and how seamlessly Monica Vinader included their products within the display. It was both brand relevant and true to the Rio carnival theme which blew the judges away.
Don’t forget that the winner of the sought-after People’s Champion Award is yet to be decided. Every vote counts and if there’s a display at the Square you think should win then please head to www.chelseainbloom.co.uk to make your decision. Voting closes at midnight tonight so this is your last chance! The winner will be announced tomorrow morning so do check the website to find out.
Need a reminder of the gorgeous displays at the Square this year? We can help you make your decision:
Florists: Willow Crossley and Angus Buchanan
In an exciting collaboration for Chelsea in Bloom 2016, Liz Earle Beauty Co. are delighted to unveil Carnivearle – a botanical installation by leading floral stylist Willow Crossley and renowned set designer Angus Buchanan.
In line with this year’s carnival theme, and inspired by the brand’s Great British seaside heritage on the Isle of Wight where one of first carnivals in the UK took place in 1887, Crossley has enlisted the help of Cotswolds-based Burford Garden Company to bring the Liz Earle Carivearle to life at the brand’s flagship store in Duke of York Square.
Carnival is all about self-expression and living in the moment but it’s something that has to be experienced in person and not from afar, so this year our beloved ‘Lucy’ has packed her bags and taken the long flight to Rio. She’s there for the party, dressed in her finest sparkling emerald gown and ready to flutter her floral butterfly wings in true carnival style. Being the special envoy of Elliot Rhodes she is of course accessorizes with leather – sporting both a metallic leather head dress (made from recycled belts) and figure hugging bodice.
Florist: Neeva Jay Flowers
Inspired by the traditional Brazilian carnival flag bearers, Monica Vinader’s installation for Chelsea in Bloom 2016 in partnership with florist, Neeva Jay Flowers, features a two-metre mannequin. Reminiscent of tropical jungles, the golden mannequin is adorned in vibrant flowers and plants, taking the form of a dress with a train of flowers and foliage onto the floor. The display will also feature the brand’s iconic Friendship Bracelets available in a kaleidoscope of coloured cords, stacked on the arms and a pair of colourful Cocktail Earrings.
Florist: Darren Baxter at Baxters Flowers
This year Whistles decided to take the theme and run with it.
Motivated by the vibrant colours and textures associated with Carnival we were inspired by the ‘The Brazilian Bombshell’ herself – Carmen Miranda. Her signature, exotic headdresses and costumes seemed to us a perfect fit and a fun approach. Working collaboratively with Baxters Flowers and Bad Marriage Design we have installed a collection of headdresses that blend colourful fruit and florals and a humorous window message will confirm the inspiration.
Florist: Bloom & Wild
Jigsaw and Bloom & Wild have worked in partnership to recreate the vibrant spirit of a carnival procession with high-fashion catwalk references across the two windows of the brand’s iconic Kings Road store. Using a bold, contemporary pop-art style, Bloom & Wild have created a modern interpretation of carnival spirit; classic motifs such as birds and butterflies are playfully married with on-trend pineapples, watermelons and even a sunglasses emoji.
Dubarry of Ireland
Florist: Rose Hamson Flowers
Dubarry Carnival – country to carnival
Dubarry chose to exhibit a British country carnival display inspired by the colours and vibrancy of the Rio Carnival. This incorporates the Dubarry ‘carnival boot’, specially designed and made for Chelsea in Bloom, which takes centre stage on the carnival float made out of an old market barrow – our carnival float. This is filled with grasses and blue delphiniums, with a large floral butterfly centrepiece, brightly coloured but in keeping with the brand’s British theme.
Links of London
The Links of London boutique on Kings Road has for the third year transformed to celebrate Cadogan Estate’s Chelsea in Bloom, in support for the RHS Chelsea Flower Show. Drawing inspiration from this year’s theme, Links of London has added a British twist to the bright colour and festival atmosphere of Rio Carnival, creating a standout floral display for 2016.
Each window features a British Bulldog, both dressed to celebrate Carnival with oversized headdresses in a myriad of colourful flora. Showing support of the brands heritage, two union jacks are displayed on the front of the boutique, drawing attention to the store windows. Two pink urns hold extravagant displays inside the store for an interior centrepiece.
Florist: Quintessentially Flowers
Contrasts are at the core of the JOSEPH values, so we embraced the idea of marrying the JOSEPH aesthetic with this year’s carnival theme to create a dynamic, visual display for this year’s Chelsea in Bloom.
Together with ‘Quintessentially Flowers’, we looked to Brazil’s tropical horticulture for inspiration. Our vision is to create an immersive experience for the customer as they pass by and enter the store. We will create two large scale living walls in the main windows featuring two key looks from the JOSEPH Spring Summer 2016 collection, in sulphuric yellow and black raw edge silk to tie in with the concept.
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