Chelsea in Bloom 2019

Chelsea in Bloom is back – this year from 20-25 May. Duke of York Square, the King’s Road, Pavilion Road, Sloane Square and Sloane Street will be transformed into a floral festival with over 80 shops, restaurants and hotels competing for the coveted prize of Best Floral Display. This year’s theme is ‘Under the Sea’; where the wonderful water-world will provide inspiration for the creative displays spanning the area. Don’t miss the giant floral turtle who will be residing in the Square all week (thanks to florist, Maison de Fleurs), saying hello to visitors from near and far.

This year, spot (and Instagram using hashtag #ChelseaInBloom) displays from Bluemint, Boden, Dermalogica, Dubarry, Essentiel Antwerp, Free People, Gallery Mess, Jigsaw, Links of London, Miista, Monica Vinader, Polpo, Rigby & Peller, Space NK and Taschen. This year we welcome more participants than ever, with many competing for the first time!

Don’t miss out on special offers, activities and menus during the week either as shops and restaurants showcase the best of spring florals, under the sea inspiration and delicious drinks and plates to enjoy whilst browsing the displays, as afterall window-browsing is tiring work! A full list of activity can be found on the official Chelsea in Bloom website here.

For more information on Chelsea in Bloom at Duke of York Square, make sure you follow us on Instagram: @dukeofyorksquare and Twitter: @DOYSQ. Don’t forget to share the hashtag #ChelseaInBloom


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We are delighted to say Duke of York Square has now re-opened. Our first priority is to provide you with a safe and secure environment so we have reshaped your visitor experience to enable social distancing.

When entering a shop at Duke of York Square, you are required by UK law to wear a face covering from 24 July 2020 until further notice.
Thank you for your cooperation.