Chelsea is in Bloom once again, and from 23-28 May, Duke of York Square, the King’s Road, Pavilion Road, Sloane Square and Sloane Street will be transformed into a truly spectacular (and London’s largest) free flower festival with this year’s theme, ‘British Icons‘. Set to be the biggest yet with an extended run and over 90 participating shops, hotels and restaurants across the neighbourhood, this year’s theme is a nod to all things British, in anticipation of the Queen’s Platinum Jubilee the following weekend.
The streets of Chelsea will be an explosion of floral creations that encapsulate the UK’s exceptional talent and character from fashion, art, design, music, sport, literature and more as participants compete for the coveted award of ‘Best Floral Display’. Central installations can be found at various spots around the neighbourhood and will be in place until 5 June for celebrations the following weekend. Don’t forget keep your eyes out for creations around Duke of York Square!
For the full list of participants and how to enjoy complimentary rickshaw rides, walking tours and post your well-wishes to The Queen, visit the Chelsea in Bloom website here.
For further information on Chelsea in Bloom at Duke of York Square, follow us on Instagram, and for a chance to have your photograph shared, make sure you tag us with #ChelseaInBloom.
Make sure to follow us on Instagram and sign up to our newsletter to be the first to receive the latest news from the Square.
