New Opening: PAIGE

PAIGE, the renowned denim label hailing from California, has landed in the UK for the very first time and brought their largest ever store to Duke of York Square. We’ve already spotted style icons Suki Waterhouse, Jessie Bush and Veronica Genest browsing the rails, have you had a peep yet?

With co-founder Paige Adams-Geller at the helm, the store spans two floors, meticulously curated to showcase both the full women’s and men’s collections. It also boasts a lavish VIP Styling Lounge, where you can enjoy personalised style consultations tailored to your every need, with an in house coffee and cocktail space – jean shopping, love it or hate, sometimes needs that magic touch. What’s more, a hemming and alterations service will also be available off-site ensuring your PAIGE purchase has the perfect fit. Paige said that she “died and went to heaven” when she first saw the space, and we think you’ll feel the same.

As we welcome the arrival of autumn/winter, the new Fall collection couldn’t have landed at a better time. Get your hands on a pair of the Laurel Canyon jeans too, whilst you’re there, because if they’re good enough for Suki, they’re good enough for us!


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