Fashion

Welcoming alice + olivia

There’s a new kid on the block and she’s incredibly cool and incredible stylish.

The doors are now open at 9 King’s Road for alice + olivia, a favourite of Hollywood starlets including Taylor Swift, Gwyneth Paltrow, Beyonce, Gigi Hadid and Amal Clooney and, soon, is set to become yours. With womenswear that juxtaposes the whimsical and flirty, with sexy and sophisticated, alice + olivia is here to ensure you express your personal style from day to night.

The new store has been designed to reflect the imaginative and vibrant spirit of the brand, with lush floral installations and an eclectic vintage-inspired decor. Anchored by a brass clawfoot tub overflowing with giant roses and toped with flower-adorned chandeliers, the boutique feels more like a dreamscape, and unmistakably alice + olivia. IYKYK.

We suggest you plan your visit – ASAP – with their Spring/Summer 2025 collection of signature suiting, vibrant prints, feminine dresses and luxe knitwear ready and waiting, this is the update your wardrobe needed for the new season.

twitterfacebook