Reformation King's Road

Fashion & Accessories


Founded in 2009, Reformation is a revolutionary lifestyle brand that proves that fashion and sustainability can coexist. The brand combines stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Reformation is Climate Neutral certified and its products have been carbon neutral since 205, with a commitment to become Climate Positive by 2025 and fully circular by 2030.

Reformations tech-enabled retail concept brings the best of online shopping to its physical doors. One of each item is displayed on the floor to make browsing available inventory a more streamlined experience. Touchscreen monitors are placed throughout the store so customers can build a dressing room virtually, no lugging armfuls of clothing required. Store associates call each customer to the dressing rooms once their selections are placed in the room. Touchscreens are also available in each dressing room so customers can order new sizes or styles without leaving.

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Opening hours

Monday 10am-7pm
Tuesday 10am-7pm
Wednesday 10am-7pm
Thursday 10am-7pm
Friday 10am-7pm
Saturday 10am-7pm
Sunday 10am-7pm


+44 (0)20 3833 0486

11 King’s Road, London SW3 4RP


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