NU, Duke of York Square, Chelsea

Fashion & Accessories


Istanbul based contemporary brand NU, refers to a new kind of casual which could serve the same status as formal clothing. Have pursued “the black shape” as the core reflection of the brand, colours simply represent to challenge conservative dimensions. Designs are not defined by age or gender but by visionary taste.

The brand mission is to serve the philosophy of “being unpredictable” whereas the vision is “to set trends’; never to follow”. MU has no standpoint other than being what it is and to express it in the best way it knows.

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Opening hours

Monday to Saturday 10:00-18:00, Sunday 12:00-17:00


9 King’s Road,




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Our stores and restaurants are now closed under Tier 4 restrictions, however many offer click & collect or takeaway services.

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