Fashion & Accessories

Links of London

Links of London’s story started over 25 years ago with a request to create bespoke salmon-shaped cufflinks to be used as corporate gifts. As a result, the brand was founded on the principles of high quality design, materials and craftsmanship. Also core to Links of London has been its timeless yet innovative design, incorporating an essential Britishness, setting the brand apart. Links of London remains true to its origins today across the brand’s expanded offering that now includes men’s and women’s jewellery, watches, gifts and accessories.

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Opening hours

Monday  10.00 – 19.00
Tuesday  10.00 – 19.00
Wednesday  10.00 – 19.00
Thursday  10.00 – 19.00
Friday  10.00 – 19.00
Saturday  10.00 – 19.00
Sunday  11.30 – 18.00


Links of London
9 Kings Road
+44 (0)20 7730 3133


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We are delighted to say Duke of York Square has now re-opened. Our first priority is to provide you with a safe and secure environment so we have reshaped your visitor experience to enable social distancing.

When entering a shop at Duke of York Square, you are required by UK law to wear a face covering from 24 July 2020 until further notice.
Thank you for your cooperation.